How do I go about creating Brand Design for you?

New!

You can now consult me live by booking a free 20-minute Google Meet with me!

Many of you have wondered about the different steps necessary in order to acquire a great brand from me, so I decided to open up my method for you.

I start by asking you to tell me about your business, with a special focus on your ideal customer. Brand Design is tailored to resonate with this target audience, encouraging them to choose your offering over your competitors. I have a pre-made sheet for you to complete on my site by clicking the “START HERE” button.
I also need you to provide me with information on 3-5 of your closest competitors. You can simply provide screenshots of their websites and logos, nothing too elaborate. This will give me valuable insights into the positioning of your brand in relation to these competitors. You can fill in this information on the sheet you can access from my site by clicking the “START HERE” button.
Based on the information I gather about your offerings, unique qualities, and business, I will create three brand concepts. These concepts will be more than just sketches but not yet finalized logos. They will include colour palettes and typeface suggestions, as well as logo variations.

Three initial ideas

Below is how the three initial concepts will be presented to you. (I will also include my hand-drawn initial sketches and a summary of your brief.)

UP TO THIS POINT, I charge 597€ for my service.

Hopefully, once you receive the ideas I propose, one of the suggestions will immediately resonate with you.

However, we can always make adjustments to tailor an idea to your preferences for one of the following three steps:

"Basic Artwork"

Perfect for you who love to create your own branded marketing material

I finalise the artwork for the chosen logo and its variations, taking your feedback into consideration. These logo variations will include horizontal, vertical, and favicon versions. We will also decide on the final typefaces for all your marketing materials. This stage includes the HEX# of your colour palette. Additionally, I will provide a direct link to the source file on Canva, so that you or your designer can expand your visual design to any touchpoints you desire.

This step is priced at 390€ and is called “Basic Artwork”. It is suitable for those who feel comfortable producing their marketing material themselves. As a bonus, I will also create a phone background image for you.

Below is how the "Basic Artwork" source file looks. You will get a link to Google Drive with all the logo versions as both .png and .svg (vector) files. I will also send you the phone background as a separate file.

"Launch Ready"

Perfect for you who want to kickstart your branded marketing material fast

Depending on your requirements, I will proceed to produce the necessary applications that you need, such as a business card design, an A4 brochure cover layout or a web landing page layout, a social media template of your choice and one additional touchpoint of your choice (rollup, crew shirt, PPT template..) This stage has all the work from "Basic Artwork" and several applications. It is called "Launch Ready" and costs 1990€. BONUS: save 390€ for artwork if you decide to proceed straight to this stage after the initial three concepts. Pay only 1990€ instead of 2350€!

"Full House"

Perfect for you who want more or less everything done for you

As well as receiving all from the "Basic Artwork" (390€) and "Launch Ready" (1990€) packages, I will create a letterhead & envelope, you get three touchpoints of your choice (rollup, crew shirt, PPT template..) Three social media templates (FB, Twitter and Instagram) Finally, you will receive a clear and concise brand guideline document comprising 6-10 pages. This is the "Full House" compilation priced at 5990€. This stage is suitable for you who want a fully working brand with several touchpoints. BONUS: Going straight to this stage after the three initial concepts saves you 390€ + 1990€ i.e. 2350€, so you pay only 5990€ instead of 8340€!

Phew! Was that confusing? I hope not. As you can see, there is some initial homework involved on your part, which is crucial for me to better understand your niche and specific needs.

All this and more can be found at www.custombranding.pro

Don't be shy! And don't forget to book a free consultation HERE.

Best regards, - Nina, your designer

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I post a maximum of twice a month, I promise!

The naked brand designer

Who am I? My name is Nina Ignatius. Welcome to my bare-it-all blog about branding and design.

I am delighted to be able to share my 30+ years of brand design expertise (and some unreal experiences from around the world too) with you.

I have worked with small, big, new, old, traditional and modern clients, all wanting to refresh an old brand or create a new one. My experience allows me to work with many clients to provide specific solutions to their branding needs.

Photo by Olga Poppius-Grego

I offer you more than 30 years of insights from my international career from prestigious design firms in France, Japan, the United Kingdom, Australia and Scotland, as well as my native Finland.

My proudest professional moment was being selected to Forbes's "40 women over Forty" for my innovative and disruptive design.

I blog max twice a month. To always be the first to read it, please join my mailing list here. There is also a useful freebie for you to download.

Best regards,

Nina A. Ignatius