Why don’t long-lasting brands chase every trend? Because trends come and go, but a strong brand endures. Trendy logos might seem appealing today, but they risk becoming obsolete quickly. How often can you afford to redesign your logo? Each redesign isn't just costly; it can also confuse your customers and dilute your brand identity.
AI Prompt: Photorealistic square image of 60's hippie man with flared trousers and flower shirt and a bandana around his head, standing in the street in a sleek and shiny modern 2024 city scape setting, skyscrapers and only modern 2024 Tesla cars. He looks dumbfounded.
The Art of Brand Design: Keep the Baby, Lose the Bathwater
Brand design. It's the cornerstone of any successful business. But what makes a brand memorable? Is it the logo? The colors? The catchy tagline? Or is it something deeper, something that resonates with the audience on an emotional level?
Why Does Brand Design Matter?
Ever wondered why some brands stick in your mind like gum on a shoe, while others fade faster than your New Year’s resolutions? It’s not just about aesthetics. Good brand design tells a story. It connects with people. It creates a loyal following. But how do you achieve this?
The Elements of a Killer Brand Design
What elements should you consider when crafting your brand design? Should you go for bold and brash, or sleek and subtle? How important is consistency? Spoiler alert: it's crucial. Consistency in your brand's visual elements – logo, colour scheme, typography – builds recognition and trust. But should you always stick to the rules? Sometimes, a little rule-breaking can be refreshing. Just not too much. (To get your company's Brand Kit, including logo, colour scheme and typography, look here!)
To Rebrand or Not to Rebrand?
Feeling tempted to overhaul your brand? A fresh start can be exciting, but is it always necessary? Will a rebrand alienate your loyal customers or attract new ones? How do you strike the right balance between innovation and familiarity? Remember, the goal is to evolve without losing your essence.
The Power of Customer Loyalty
Why are loyal customers so important? They’re not just repeat buyers; they’re brand ambassadors. They recommend you to friends, they defend you in times of crisis, and they stick with you through thick and thin. So how do you keep them happy? By maintaining the elements they love while gently introducing new ones.
Balancing Tradition and Innovation
Brands strive to strike a balance between honouring tradition and embracing innovation during redesigns. This ensures that the logo remains recognizable to existing customers while appealing to new audiences.
The Golden Rule: Don’t Throw the Baby Out with the Bathwater
So, what’s the takeaway? In the world of brand design, change is good, but don’t go overboard. Keep what works and refine the rest. Your brand is more than just a logo or a colour scheme; it’s a promise to your customers. Don’t break that promise.
Remember, when it comes to brand design, evolution is better than revolution. Keep the baby, lose the bathwater, and watch your brand grow stronger than ever.
To dive deeper into the world of Brand Design, visit www.custombranding.pro
Best regards, - Nina, your designer
Sources:
Want a free branding guide? Also, stories from my career and beyond, please subscribe to my newsletter!
,
I post a maximum of twice a month, I promise!
The naked brand designer
Who am I? My name is Nina Ignatius. Welcome to my bare-it-all blog about branding and design.
I am delighted to be able to share my 30+ years of brand design expertise (and some unreal experiences from around the world too) with you.
I have worked with small, big, new, old, traditional and modern clients, all wanting to refresh an old brand or create a new one. My experience allows me to work with many clients to provide specific solutions to their branding needs.
I offer you more than 30 years of insights from my international career from prestigious design firms in France, Japan, the United Kingdom, Australia and Scotland, as well as my native Finland.
My proudest professional moment was being selected to Forbes's "40 Women over Forty" for my innovative and disruptive design.
I blog max twice a month. To always be the first to read it, please join my mailing list here. There is also a useful freebie for you to download.
Best regards,
Nina A. Ignatius
Previous blog posts:
Sites:
Disclaimer: English is not my first or second language, I always use Grammarly and other AI tools to help write cohesive texts!
Comments